The social media in the current context is an extremely powerful medium with an extensive reach and the perfect tool to spread your message and get your initiatives to a wide audience base available online. A fundamental question that arises at this juncture is how best to promote your forms on the social medium? Would sharing your links on Facebook or twitter suffice, or there is more to it? Here is your guide to how you can maximize the reach and amp up the response to your forms on the virtual platform fuelled by the Social Media power.
Timing Is Crucial
Timing is a crucial catalyst that distinguishes a successful promotional campaign from a failure. Time your links carefully and topicality is essential. Remember that content and posts online get lost very soon, they have a limited shelf life. Based on your form type and target social media channels, make a proper study of the ideal response and submission times and popularity of a particular social media platform. Time your posts accordingly for the maximum response.
Studies indicate that most social media users spend a significant amount of time on Facebook. In the light of that fact, there could be nothing quite as effective as embedding your posts on Facebook. In that way, you can optimize the reach to your posts. By making these forms visible to anyone who visits the site, the probability of converting Facebook users is much higher.
Integration with Twitter
Just like Facebook, twitter is another far-reaching platform with a wide follower base. Look at how well you can leverage your links on Twitter. Expand your follower base and connect with them on a one and one basis with individual tweets and person specific interactions. Create hash tags and link your forms on the top trending issues to cook up a higher response rate.
Power of Retweets
Another effective tool on twitter is Retweets. Look at how well you can engage your followers and get them to retweet your forms, thereby spreading them well beyond the limited horizon of your follower base. Retweets also go a long way in creating credibility and convince potential convert targets. Look at how best you can optimize them.
The audio-visual medium continues to be the strongest form of mass engagement to date. Create a video of how to fill the form and upload it. Promote the video with links on Twitter and Facebook and create a link to the form after the video. In that way, all those who care to watch the video can turn into potential conversions.
From taking admission to the school of your choice to giving your feedback in your favorite restaurant, forms are everywhere now. But the prospect of filling up forms can be a very painful task, even frustrating at times. Is the alignment of the labels or the use of multiple colors distracting you? The complex formatting can be at times a challenge and whoever said that a multiple color scheme can attract users was addressing only a fraction of the problem. Here are some practical guidelines aimed at improving the usability of forms and making them more effective and efficient.
Single Column Layout
According to recent studies, readers’ response and feedback on forms, the vote seems to be unanimously in favor of single column layout. Not only do they improve the readability of the forms but also boost the level of clarity and usability. Another benefit of this formatting is that it helps to optimize the form length, and the input is a way more streamlined fashion. The single column layout also helps the user grasp the form’s content better, and there is no uncertainty in the user’s mind about what value needs to be put in which column.
Top Alignment Necessary
This requisition has pure scientific backing. Studies indicate that keeping a uniform direction in your entire form layout goes a long way in improving its readability. A top alignment makes it possible to have 4 visual fixations but a single direction as opposed to other formats like Left alignment where the number of visual fixation and direction is doubled. The increase in the number of directions and visual fixations makes it all the more difficult for the reader to comprehend the form visually and thus lessens its appeal and the resultant rate of conversions a swell.
Keep the Contents Short
While creating a form you might be tempted to add some more elements, include a couple of additional matrices or put in a few more questions. But be careful to weigh out the pros and in doing so. Do not look at unnecessarily increasing the length of your form. Think hard and take a pointed decision. List out the essential elements and the core issues addressed by your form. Limit the questions in a fashion that the form’s length can be contained within reasonable limits as well as all the necessary elements that comprise of the core of the form are not compromised.
In an era of social media and the global internet explosion, Facebook is one of the most powerful tools of mass connection. The number of Facebook users is perhaps rising at the same rate as the world population, currently estimated at 2 over billion users. Therefore when you are planning a survey, it is fundamental that Facebook is one of the top destinations for getting maximum hits and reaching the largest possible user base. So when a survey is catering to that huge platform, do the rules change while creating a survey? How do you make it effective while addressing the individual preferences of such a wide cross section of users?
Embed It on Facebook
The golden rule is that while creating a survey, do not let your target users leave. Embed it into Facebook, giving it to users on a platter. You will realize that this little effort on your end will increase the number of website hits, and a lot more people are more likely to take the survey when it simply pops up on their newsfeed page. Also, when users realize many of their friends and family are taking the survey, it encourages them to take it as well.
Make It Mobile Friendly
Always keep in mind a good percentage of Facebook users are using smart phone and touch screens to access the site. So whatever you might want to ask, ensure that your page doesn’t go on endlessly. Rather it should be confined to a length that can be easily viewed on an iPad or a touchscreen tablet/phone. Also, a long survey will not be able to keep the viewer’s interest for long. The idea is to keep it short, relevant and to the point. So think hard and design your questionnaire intelligently.
Include the Fun Element
Any survey that you fashion for Facebook must address its core elements: fun, entertaining and have some personality. In other words, it would be much better or more effective if users had a page of descriptive and perhaps querky questions rather than the usual boring registration style questions. Also look at innovating ways of publishing the results in such a way that users actually take pride in taking the survey and also encourage their acquaintances to take it. This will shoot up the average hit rate to way higher than a conventional approach of target can achieve.